Jennifer Carlson Broe is the founder and president of Baby Gourmet Foods Inc., an organic baby food company specializing in nutritious and delicious packaged food for babies and toddlers.
The entrepreneurial bug bit Jennifer at the age of 7, when she started a lemonade stand and a dog walking business. As an adult, she found herself working in a 9-5 office job for years unfulfilled and longing for more. Deep in her heart, she knew she could be a successful entrepreneur and was just waiting for the right idea.
The right idea finally came along when she started experimenting with healthy food recipes for her young children in her kitchen. Then she took her product, Baby Gourmet, to the Calgary Farmers’ Market and through word-of-mouth, largely by moms, her brand started to take off.
That was in 2006. Since, she has built a company with product distributed in major retailers across North America, and has been recognized for her leadership and innovation. Jennifer works closely with her sister, Jill, who is responsible for new product development, and she now leads a team of 13 full-time employees. Today, Baby Gourmet is available in locations where 80 per cent of all baby food is sold in Canada.
What has made Jennifer Carlson Broe and Baby Gourmet so successful? The answer might have to do with a little tender loving care.
I invite you to check out my one-on-one, in-depth interview with Jennifer Carlson Broe.