Jun 14 2012

Laura Serra

Founder, Paws for the Cause/society columnist The Globe and Mail

Topics: Charity & Humanitarian
Interview Date: May-22-2012
Extraordinary Insights: "Don’t make excuses, just get it done!"

Audio-only version:

Laura Serra is the founder of Paws for the Cause, a non-profit organization whose fundraising efforts benefit a variety of outlets from the OSPCA and the University of Guelph's Pet Trust fund to the Central Toronto Veterinary Referral Clinic. This year, Laura will award a $5,000 Paws for the Cause scholarship to a veterinary student at the University of Guelph. As her "day job," Laura's current focus is strategic planning and creative development for lifestyle brands at Narrative - the public relations arm of Toronto ad agency Bensimon Byrne. Beyond the 9-5, Laura writes the society column for The Globe and Mail's Saturday T.O. section. She can be seen hopping around to the city's most exclusive parties and charitable galas.