Jennifer Carlson Broe

Founder and President, Baby Gourmet Foods

Topics: Business, Health
Interview Date: June-26-2012
Extraordinary Insights: Follow the 80/20 rule. Focus on doing the best at anything most of the time and the other 20%, if you are not up for something, cut yourself some slack.

Audio-only version:

Jennifer Carlson Broe is the founder and president of Baby Gourmet Foods Inc, an organic baby food company specializing in nutritious and delicious packaged food for babies and toddlers.

She successfully launched the Baby Gourmet brand in 2006 at The Calgary Farmers Market and has since built a company with product distributed in major retailers across North America. She leads a team of 13 full-time employees at Baby Gourmet. Together, she and her team secured national Canadian retail distribution February 2011. Already, Baby Gourmet is available where 75% of all baby food is sold in Canada. Looking forward to international markets, Jen is also leading market entry in the U.S. Since September 2011, Baby Gourmet has been available in Walmart and is nationally distributed through Amazon. She is the mother of two well-fed children and has a passion for all things culinary. Jen is an inspirational and motivating speaker to women, entrepreneurs and busy moms. In July 2011, Jen was recognized for her leadership and innovation. She was the recipient of the Ernst & Young Emerging Entrepreneur of the Year 2011 (Prairies).