Founder, Cake Beauty
| Topics: Business, Entrepreneurship, Beauty |
| Interview Date: Nov-12-2013 |
| Extraordinary Insights: Create a vision because you'll be able to visualize, feel, taste, see what that end result is going to be. It will help you through every step of the way. |
Cake Beauty was established in 2003 by president and founder, Heather Reier. Her vision was to create a line of products that combined style, innovation and supreme quality with indulgent products that are 90 to 95 per cent high quality, natural ingredients and are 100 per cent paraben-free. To promote her new company, Reier created a grass-roots style public relations campaign that landed Cake Beauty in over 40 magazines in the first year.
The collection is currently sold throughout Canada, the United States, the UK, Germany and Kuwait. Heather continues to be the driving creative force behind Cake Beauty, leading it to become one of Canada’s top cult beauty companies.
Reier has a Bachelor of Arts Degree in Political Science from the University of Western Ontario and currently lives in the Beaches with her husband and two young children.
[https://www.cakebeauty.com/]
Heather Reier: Blog
Heather Reier
Founder/President, Cake Beauty, Heather Reier discusses the start of her body and hair care line.