Check out my new “Get Known in the Media” events series

with Shannon Skinner

Events Series

Check out
Shannon’s upcoming live webinars and workshops to help YOU get known in the media and get more exposure.

Live Webinars:

Publicity on a Shoestring: D-I-Y

Do-it-yourself publicity: You will discover the steps to get publicity for your business, products, events – and raise your public profile – to ultimately grow your business and increase sales, including: what you need to know about the media; how to pitch a story idea; media relations Do’s and Don’ts; the right media materials to consider; tips on writing effective news releases; and preparing for media interviews. If you can’t afford a PR agency and wish to “do-it-yourself,” with great results, this webinar is for you.

How to Shine in Media Interviews

You will get tips on how to prepare for interviews; how to conduct yourself in radio and TV interviews; how to navigate difficult interviews with challenging journalists; what media are looking for; what is appropriate attire for TV – and what is not; what you need to know about the journalist or talk show host in advance that will save you from disaster; and how to craft your message so it goes from your heart to the heart of your audience.

Position Yourself as an Expert

You will discover ways to position yourself as an expert and become a “go-to” authority for the media who are looking for stories relevant to your industry; how to be more “visible” in the digital and real world; and what you need to know about protecting and nurturing your public image and credibility in an age where everything is now public.

How to Create a Media Kit

You will discover what makes news criteria; how to develop a news hook; how write media materials that look professional, such as a news release, bios, backgrounders; samples of news release templates; writing tips for effective news release; get useful checklists; how to put all your media materials together; and more.

Toronto, Canada

How to Get Great Media: Find Your Voice, Raise Your Profile

You will discover tools to use the power of traditional and new media to raise your public profile, get known in the media, expand your sphere of influence and grow your business – including:

  • Media relations Do’s and Dont’s
  • PR and social media best practices
  • prepping for media interviews
  • creating captivating messages
  • speaking from your heart to the heart of your audience
  • being an effective spokesperson
  • positioning yourself for success in the marketplace
  • using video
  • speaking platforms
  • how to create a media kit
  • writing effective news releases
  • sample templates for news releases and other media materials

Shannon Skinner is an author, inspirational speaker, media consultant, and host of the talk show, Extraordinary Women TV with Shannon Skinner. As an interviewer, Shannon has profiled hundreds of influential people and celebrities from across North America.
Shannon is the author of The Whispering Heart: Your Inner Guide to Creativity; and a regular featured contributing blogger to Huffington Post.

She has more than twenty years of public relations experience helping top organizations, experts
and celebrities get their messages out to their audience via the media.

©Shannon Skinner 2013. All rights reserved.

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Live Webinars:

(Click on title of webinar below to purchase.)
Publicity on a Shoestring: DIY
Jan. 24, 2013; 3-4PM EST

How to Shine in Media Interviews
Jan. 31, 2013: 3-4PM EST

Position Yourself as an Expert

Feb. 7, 2013; 3-4PM EST
How to Create a Media Kit
Feb. 14, 2013; 3-4PM EST

Cost per webinar: $97 plus tax Package of 4: $367 plus tax. Enter promo code WEBBUNDLE on checkout or click on the link below.

Workshop: (Click on the description below to purchase)

How to Get Great Media: Find Your Voice – Raise Your Profile

March 22, 2013 (9AM-5PM)
Location: Toronto, Canada
Cost: $797 plus tax
Early BIrd (if booked by March 1st)
$747 plus tax
(Enter promo code EARLYBIRD on checkout)

Talk Show:


phone: 416-576-8809

Subscribe to Extraordinary Women TV (it’s free)
Watch one of Shannon’s interviews:
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Ariel Garten
CEO, InteraXon
(click on image to view)