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GET KNOWN IN THE MEDIA
with Shannon Skinner Events Series Check out Shannon’s upcoming live webinars and workshops to help YOU get known in the media and get more exposure. Live Webinars: Publicity on a Shoestring: D-I-Y Do-it-yourself publicity: You will discover the steps to get publicity for your business, products, events – and raise your public profile – to ultimately grow your business and increase sales, including: what you need to know about the media; how to pitch a story idea; media relations Do’s and Don’ts; the right media materials to consider; tips on writing effective news releases; and preparing for media interviews. If you can’t afford a PR agency and wish to “do-it-yourself,” with great results, this webinar is for you. How to Shine in Media Interviews You will get tips on how to prepare for interviews; how to conduct yourself in radio and TV interviews; how to navigate difficult interviews with challenging journalists; what media are looking for; what is appropriate attire for TV – and what is not; what you need to know about the journalist or talk show host in advance that will save you from disaster; and how to craft your message so it goes from your heart to the heart of your audience. Position Yourself as an Expert You will discover ways to position yourself as an expert and become a “go-to” authority for the media who are looking for stories relevant to your industry; how to be more “visible” in the digital and real world; and what you need to know about protecting and nurturing your public image and credibility in an age where everything is now public. How to Create a Media Kit You will discover what makes news criteria; how to develop a news hook; how write media materials that look professional, such as a news release, bios, backgrounders; samples of news release templates; writing tips for effective news release; get useful checklists; how to put all your media materials together; and more.
Shannon Skinner is an author, inspirational speaker, media consultant, and host of the talk show, Extraordinary Women TV with Shannon Skinner. As an interviewer, Shannon has profiled hundreds of influential people and celebrities from across North America.
Shannon is the author of The Whispering Heart: Your Inner Guide to Creativity; and a regular featured contributing blogger to Huffington Post. She has more than twenty years of public relations experience helping top organizations, experts and celebrities get their messages out to their audience via the media. ©Shannon Skinner 2013. All rights reserved.
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 Live Webinars:
(Click on title of webinar below to purchase.) Publicity on a Shoestring: DIY
Jan. 24, 2013; 3-4PM EST How to Shine in Media Interviews Jan. 31, 2013: 3-4PM EST Position Yourself as an Expert Feb. 7, 2013; 3-4PM EST How to Create a Media Kit
Feb. 14, 2013; 3-4PM EST Cost per webinar: $97 plus tax Package of 4: $367 plus tax. Enter promo code WEBBUNDLE on checkout or click on the link below. PACKAGE OF 4 WEBINARS
Workshop: (Click on the description below to purchase) How to Get Great Media: Find Your Voice – Raise Your Profile March 22, 2013 (9AM-5PM) Location: Toronto, Canada Cost: $797 plus tax
Early BIrd (if booked by March 1st) $747 plus tax (Enter promo code EARLYBIRD on checkout) Contact: Talk Show:
www.ExtraordinaryWomenTV.com Enquiries: phone: 416-576-8809 email: info@skinnerpublicity.com Newsletter: Subscribe to Extraordinary Women TV (it’s free)
Watch one of Shannon’s interviews:
 Ariel Garten
CEO, InteraXon (click on image to view) |
Home » Check out my new “Get Known in the Media” events series
