PRE-INTERVIEW PREPS:

Once confirmed as a guest, please provide the following:

• cell phone number
• Twitter, Facebook and LinkedIn user names
• professional bio
• professional headshot (cropped to dimensions 90 x 65 pixels; and background whitened plus a thin black border)
• if you have a new book that you are promoting, please send a copy in advance to Shannon, or provide an sample chapter or excerpt

Arrival Time: Please arrive by 9:30 AM, at the latest.

Show Time: The show is taped (live-to-tape) from 10-11amET every Tuesday.

Studio Location: The studio (ThatChannel) address is 600 Bay St., Suite #405, Toronto, ON, M5G 1M6 (corner of Bay and Dundas). Paid parking is located off Edward Street. Nearest subway station is Dundas. See map.

Emergency Phone: Studio phone is (416) 204-9951.

Good to Know Minute: is a short, regular segment when Shannon asks her guests for their “top success tip” – in under 60 seconds. Please prepare for it and note that Shannon will rehearse this with you at the studio.

Promote Your Interview: Guests can benefit by tapping into Shannon’s PR expertise. Shannon can provide tips on how to share the interview with your audience to help get your inspiring messages out.

WARDROBE TIPS:

1. Choose a camera-friendly colour: Royal blue is the best colour for most skin tones on TV. Other ideal colours are: purple, hot pink and orange. AVOID wearing green (due to green screen technology) and white.
2. Your wardrobe should reflect the mood or tone of your message. Is your message of a serious nature? Is it more entertaining?
3. Jewellery: Do not wear flashy jewellery. Avoid anything that makes noise or dangles, as it may interfere with the microphone. Best practice is to minimize jewellery or do not wear it at all.
4. Clean & pressed attire: Ensure your clothes are clean, stain-free, smoke-free and ironed. If you are traveling, ensure you have your shirt or jacket pressed the night before the interview. While this may seem obvious, it can be an easy oversight.
5. Do not wear outfits with busy patterns: Checkers, houndstooth, stripes (particularly pinstripes) create the moiré or strobing effect. Solid colours are best.
6. Do not wear short skirts or dresses: Beware when you sit, your hemline moves up and more skin is exposed – and the camera will “record” whatever is exposed. Anything above the knee may cause you grief. Avoid dresses because it is difficult to clip a mic to a dress.
7. Be cautious about the heels of your shoes: You do not want to stumble or wobble while walking on the set. Be aware that there are cables on the studio floor in many areas.

HAIR AND MAKE-UP TIPS: The studio does not provide hair/make-up services. Please do wear make-up, otherwise you will look washed-out. Use matte make-up; and be sure to use a blotting power (bring it with you). Use hairspray that is not shiny.

If in doubt, ask Shannon in advance.