Jun 30 2013

Beauty Expert

Topics: Beauty & Fashion
Interview Date: May-14-2013
Extraordinary Insights: In terms of what I did in the beauty industry, it was important that I brand myself and did whatever it took to get my name out there. Branding and sticking true to your brand in important.

Audio-only version:

Cheryl Gushue has been a fixture in both the fashion and beauty industries for twenty years. An award-winning makeup artist and educator for budding professionals, she is a beauty and wardrobe styling expert participating in international press tours for major global brands.  The former spokesperson for L’Oréal Paris during Toronto Fashion Week has won numerous awards: twice for Canadian Makeup Artist of the Year and North American Makeup Artist of the Year. She has since been a presenter and judge. She has been featured on camera for CityLine for many years and the makeover TV show So Chic with Steven & Chris. At age ten, she crafted her very first bikini for her Barbie doll.  Her great aunt was once a dressmaker in the 1950s and 1960s, so the passion to create and design is evident in her Italian heritage.  In following her childhood path, Cheryl has been designing swimwear since 2004 out of her studio for friends making custom designs.  She would always buy bikinis on her travels because she couldn’t find that perfect style for her so instead she started making her own.  In 2009 she was a finalist in the Elle Canada’s New Labels Competition for her GushueSwim Collection. This eponymous swimwear line was featured on Fashion Television several times as well as the swim book cover of Harpers Bazaar Thailand. In 2011, Cascata Blu became official with her partner Joan Kelley. Born from the Italian words “blue waterfall”, Cascata Blu by Cheryl Gushue is a new luxe line of swimwear made in Canada. Cascata Blu has since sponsored the Miss Canada pageant and an event to raise money for Africa with World Vision. Fast forward to present day, Cascata Blu features simple yet versatile designs that fit all body types in a wealth of textured, art-inspired prints. The resort 2013 collection City meets Beach debuts with two different themes, Graffiti City and White Sands. They represent the balance between the urban cultures of a bustling metropolis versus the serenity of traveling to faraway destinations.  An avid traveller and cultural curator, her esthetic is inspired by a love affair with prints and bold hues stemming from the world’s most beautiful locales.

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